Mon 17 Feb 2020
Alberto Marchetti and Valentina Avantaggiato of Pralina (both users of the Foodchain platform) were among the protagonists of the BTO in Florence. The event, organized at the Stazione Leopolda, addressed, among others, the theme of the blockchain as a tool able to connect products and territories. The relationship between territories and local products, in this case, passes through a mutual enhancement. This is precisely where the blockchain can play an interesting role. Because telling the story of how a product is born, grows, is designed and produced can also pass through the territories, the specificities, the people and the companies that live it. And in the creation of a direct relationship between producer and consumer a bond is established, a relationship that can be functionally enriched with interesting content linked to the products purchased. Carlo Vischi's intervention was also interesting, more focused on Qr Codes - one of the most widespread touchpoints, but less understood and used by consumers. An opportunity that could be better exploited and that could bring benefits both to producers and consumers, finally aware and able to exercise their role of guidance.
Fri 14 Feb 2020
On February 14th the A&T2020 fair in Turin - the event that is strongly oriented to solve the practical problems that Italian SMEs face daily - ended. The CEO, Davide Costa, joined a special round table entitled "Food: how to deal with the rapid development of the entire ecosystem by digitizing production" during which he talked about practical application cases, concrete projects and prospects for the digitization of one of the leading segments of the Italian economy.
Wed 12 Feb 2020
Blockchain also made it to one of the most important organic events: BIOFACH2020 - World's Leading Trade Fair for Organic Food at the Nuremberg Exhibition Centre. We participated with our partner Caricom and Città del Bio, while in the RIGA Room on February 12 the meeting "The digitalization of the organic food chain: friend or foe?" was held. «The Internet of things and blockchain could contribute to making the organic food supply chain more efficient and transparent. But the use of such technologies could also have important socio-economic consequences and greater company control. Can digitization take place in line with the principles of organic farming?» We are sure that the use of a public blockchain could solve many of the problems addressed during the interesting debate.